Frequently asked questions.Straight answers about mobile digital billboard advertising.

What it costs, how it works, where we advertise and how to book. If your question is not here, call us on 01502 806086.

Prices and booking

How much does digital billboard advertising cost in Lowestoft?

Our advertising starts from £55 + VAT per week for a micro campaign, on a 16-week term.

Rush Hour Advertising is £150 + VAT per week on a six-month term, or £135 + VAT per week on a twelve-month term. For bespoke campaigns, request a quote and we will price it around what you need. Free advert design is included with every advertising booking, and the same prices apply across Norfolk and Suffolk.

Can small businesses afford digital billboard advertising?

Yes. Micro campaigns start from £55 + VAT per week and were created with smaller local businesses in mind.

A micro campaign groups similar businesses together under one theme, such as What’s On, Where to Eat, On the Road or Love Your Home, so each business gets a place on the screen at a lower weekly price. Advert design is included.

Can I advertise for a single day?

Yes. One-day advertising is available as a bespoke campaign. Request a quote and we will price it around what you need.

A single day suits a sale, an opening, an announcement or an event. Tell us the date and where your customers are, and we will tell you what is possible and what it would cost.

How do I book an advertising campaign?

Request a quote online, call us on 01502 806086 or email info@instantadvertising.co.uk.

We talk through what you want to promote and where, recommend a campaign and give you a clear quote. We then help prepare your artwork, schedule your approved advert onto our screens, and your campaign goes live at the agreed locations.

How it works

How does digital billboard advertising work?

Your advert is shown on a large LED screen mounted on one of our vans, at selected locations and scheduled times.

Adverts share the screen in rotation. On a Rush Hour campaign, for example, your 15-second advert appears in rotation Monday to Friday within the 7am to 9am and 4pm to 6pm windows, approximately 50 times a day. Our screens measure up to approximately 11 square metres, and specifications vary between vehicles.

What is the difference between a mobile billboard and a traditional billboard?

A traditional billboard stays in one place and shows a printed poster. A mobile digital billboard is an LED screen on a vehicle, so it can go to selected locations and the advert can be changed quickly.

Because the advert is digital, there is nothing to print or paste up when your message changes, and several adverts can share the screen in rotation.

How quickly can my advertisement be changed?

We can update your advert within 24 hours.

Artwork changes are part of the service, so your advert can keep up with new offers, dates and events.

Do I need to supply my own artwork?

No. Free professional advert design is included with every advertising booking.

If you already have artwork, send it over and we will check it suits the screen. Nothing goes on screen until you have approved it.

Is mobile digital billboard advertising effective?

It can be a strong way to get a local business seen, but results depend on your message, locations and timing, and no form of advertising can guarantee results.

A large, bright screen puts your advert where people are already travelling, it cannot be scrolled past like an online advert, and it can be updated quickly. We plan locations with you and send you photographs of your advert running.

How does digital billboard advertising compare with social media advertising?

They work differently. Social media adverts appear on a phone and can be scrolled past in seconds, while a digital billboard is seen out in the real world, in the places your customers travel.

Many businesses use both. A billboard campaign can build local awareness, and our photographs of your advert on the screen can be shared on your own social media.

Areas we cover

Where can I advertise my business in Suffolk?

Anywhere in Suffolk, subject to suitability and availability. Our core coverage in Suffolk includes Lowestoft, Beccles, Southwold and Bungay.

You can ask for particular locations and we will tell you whether they are suitable for the van and available for your dates. Route planning is included with every advertising booking.

Which areas does Instant Advertising cover?

The whole of Norfolk and Suffolk, from our base in Lowestoft.

Our core coverage includes Lowestoft, Beccles, Great Yarmouth, Gorleston, Norwich, Southwold and Bungay, and the surrounding areas. Particular locations are always subject to suitability and availability.

What types of businesses benefit from mobile billboard advertising?

Any business that wants to be seen by customers in its local area.

That includes pubs, restaurants and venues, garages and automotive businesses, trades and home improvement companies, shops, and businesses launching or promoting something new. We have worked with local businesses including John Grose, Howdens, The Hollies, World of Fish and SGT Peppers.

Events and screen hire

Where can I hire a mobile LED screen in Norfolk?

We hire mobile LED screens for events across Norfolk and Suffolk, by the hour, with a minimum booking of 3 hours.

Event screen hire is £200 per hour, so the minimum hire charge is £600. A technician is included throughout your event, along with all required set-up.

Can I hire an advertising screen for an event?

Yes. You can hire a screen by the hour, or talk to us about an event partnership, where the screen is funded by advertising sold on it.

The screen suits festivals, community, sporting and corporate events and outdoor promotions, for live event information, sponsor advertising, video and your own promotions, and a live camera feed where technically supported. Partnerships are subject to suitability and availability.

Still have a question?

Tell us what you would like to promote and where. We will answer your questions and recommend a campaign that suits you.